Inside ScoopsMindChamps Takes on the Goliath of the Education System

August 7, 2019

Founder CEO & Executive Chairman of MindChamps PreSchool Limited, Mr. David Chiem and Dr. Joseph Michelli #1 New York Times and Wall Street Journal best-selling author at the official book launch

#1 New York Times and Wall Street Journal best-selling author writes about MindChamps

MindChamps has joined the ranks of internationally-renowned brands as the latest case study by Dr Joseph Michelli, featuring in his newest book The MindChamps Way – How to turn an idea into a global movement.

Dr Michelli chose to study MindChamps in the same way as he did Airbnb, Mercedes-Benz, Starbucks and The Ritz-Carlton Hotel Company.

In the book, Dr Michelli shares how the unique philosophy and the values-driven strategies of MindChamps, with its growing presence on the world stage, has the potential to fundamentally shape the future of education systems across the globe, benefitting individuals, families, communities and countries.

As a trained psychologist, Dr Michelli is deeply passionate about MindChamps’ impact. “What makes MindChamps special and other businesses and leaders can learn from is how they take their teaching principles and apply them to the entire company,” he said.

Leading with The MindChamps Way

David Chiem (MindChamps Founder CEO & Executive Chairman) & Joseph Michelli at the launch of The MindChamps Way.

The MindChamps Way – How to turn an idea into a global movement demonstrates how a strong big-picture philosophy with a carefully planned and executed business strategy can inspire staff, clients and an unlikely range of interested stakeholders. Detailing the research-driven pedagogy and company culture of MindChamps, Dr Michelli highlights how the organisation’s best practices provide applicable learning points for business leaders and HR professionals.

“While both Cesar Ritz and David Chiem have built businesses that strive for transformational excellence, there is one fundamental difference between MindChamps and The Ritz-Carlton Hotel Company. That difference relates to the speed by which MindChamps has catapulted to international prominence,” Dr Michelli said.

Dr Michelli observed that the organisation’s success had been built on David’s firm belief in the 3-Mind education model – a forward-thinking learning framework that seeks to collaborate with experts in the fields of neuroscience, psychology, theatre and education – in and outside the classroom.

Beyond providing a roadmap for other companies to learn from, the book also shares a brief history of how David overcame adversity as a war refugee to lead and build a global preschool brand.

Lessons from the Legends: The Michelli Experience

Dr Joseph Michelli was in Singapore for the launch of The MindChamps Way and conducted a workshop on 6 August, where he shared insights from the four great brands that he has written about, including MindChamps.

His book MindChamps Way – How to turn an idea into a global movement is now available at all major bookstores.


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